Personal Brand

Carmen Business Cards were created for my personal brand use to share with potential clients. As I grew my skills as a graphic designer, I needed a business card to represent me; the brand direction was to evoke an elegant yet playful aesthetic.

 

I created a name mark with custom interlock typography that pairs with the main graphic illustrations. The primary graphic illusion is a checker pattern consisting of different scales of squares and rectangles that mesh with curvy lines. Curvy lines are a constant theme in my work because I enjoy the freedom and spontaneous process. Both square and imperfect curves represent my detail-oriented inspiration, which meshes with my spontaneous creative inspiration.

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The color orange represents creativity and enthusiasm. The brand color is a “carmen orange,” a blend of the boldness of red and orange to create a warm, bold, and confident color.