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Todito Beauty

Todito Beauty is a Latinx-owned family business. “Todo” means “everything” in Spanish. The general rule for Mexican nicknames is to add “ito/ita” to the end of a word to indicate affection. In this case, “ito” is added to Todo to express endearment. Todito Beauty is a skincare company that caters to different skin types.
The brand direction is luxurious and playful, the company began with natural face masks passed down from Abuela Titi.


The two colors are “All TB” which is like a dark plum color, and “Belleza”, a mute magenta violet color. You may also download the Interactive company style guide pdf below.

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